WELCOME TO BPTP
At BPTP, it is our aim to establish ourselves as the most trusted and admired real estate company in the country. Our vision is not limited to becoming the most successful company in the sector, but to become the obvious partner of choice in the process. We are constantly striving to gain the trust and confidence of the people we work with and the people we work for. At the core of our organization are a set of guiding values. It is our mission to embody each of these values in our functioning, constantly.
Message from MD
Chairman & Managing Director
Not only our innovative approach, but also our commitment towards delivery has helped us create a change in the way the consumer perceives lifestyle and in the way the market caters to it. I hope that your association with BPTP is a rewarding experience and it turns into a relationship for life, as we set our sight on a future thatholds even greater promise.
Our Whole Time Director, joined our Company in 2006. He has done his LLB from Campus Law Centre, Faculty of Law at the University of Delhi and holds a Bachelor’s Degree in Arts from the University of Lucknow. He carries the overall responsibility of business development, land acquisition and oversees all licensing requirements of the Company. Prior to joining us, Mr. Tripathi was an associate with Gagrat& Co., Supreme Court Advocates and as a legal advisor to Vipul Infrastructure Private Limited.
Our Director of Land Acquisition, joined our Company in July, 2007 as the Director of Operations for Gurgaon. His designation was revised to Director of Land Acquisition in May, 2010. He carries the overall responsibility for acquisition of land in Faridabad and Gurgaon. Prior to joining our Company, Mr. Chawla was involved in his family’s business of manufacturing electrical stampings & laminations, catering to enterprises involved in the business of inverters, stabilizers and transformers.
Our Director of Projects, joined our Company in July, 2007 as the Director of Faridabad Operations. His designation was revised to Director of Projects in October, 2010. He holds a Bachelor’s Degree in Commerce from Sri Guru Tegh Bahadur Khalsa College, University of Delhi. He carries the overall responsibility for all our developments in Faridabad. Prior to joining our Company, Mr. Gulati was involved in his family’s business of manufacturing rubber-based goods, copper strips and profile components, catering to the power sector and switchgear industries as well as trading of carbon black and rubber chemicals.
Board of Directors
Mr. Rakesh Narang is a businessman and holds a bachelor’s degree in Commerce from the University of Delhi and a post graduate diploma in marketing from the Institute of Marketing Management (IMM), New Delhi. He worked with Modern Industries for five years before starting his own business.
Mr. Narang was inducted to the Board of Directors of the Company on October 1, 2005.
Mr. Anupam Bansal is a businessman and holds a bachelor's degree in Economics from the University of Delhi and a diploma in 'Shoe Designing and Styling' from ARS Sutoria Institute Milan, Italy. He owns and manages exclusive stores of leading shoe manufacturer 'Liberty'.
Mr. Bansal was inducted to the Board of Directors of the Company on March 1, 2007.
She is currently heading Operations & customer services for the maintenance services rendered through Business Park Maintenance Services Private Limited, a wholly-owned subsidiary of the Company. Prior to this profile she was working as AVP - Business Strategy with Religare Securities Limited and has also worked with AVIVA Life Insurance Company Limited, TATA AIG Life Insurance Company Limited and ICICI Prudential Life Insurance Private Limited.
Mr. Chawla is responsible for the Company’s operations, growth and future prospects. With his diverse and holistic experience in real estate, Mr. Chawla has seen our Company grow from a team of twenty to a family of a thousand. A hands-on leader and an inspirational figure, he has been credited by the industry for bringing Faridabad on to the global real estate map. His foresight and understanding of market trends has endowed him with a sharp insight of the Indian real estate sector.
He carries the overall responsibility of business development, land acquisition and oversees all licencing requirements of the Company. Prior to joining us, Mr. Tripathi was an associate with Gagrat& Co., Supreme Court Advocates and as a legal advisor to Vipul Infrastructure Private Limited.
Vision & Values
We are a dynamic & flexible organization that is always on the ball and ready for a challenge.
Our company celebrates the spirit of inter-dependence and cohesiveness.
We treat every day as an opportunity to learn; as individuals and as an organization.
Ours is an environment that nurtures and rewards talent and performance.
We believe in the power of the collective; where individual action makes an impact on the larger community.
1. A Focused Portfolio
BPTP has a well-defined, strategically focused portfolio. We ensure high visibility of cash flow from our on-going projects. Our track record when it comes to optimizing cash flow is also successful. A number of our current projects are low-rise structures – largely 2 to 5 floor buildings. The construction and delivery of these developments is done in a relatively shorter timeframe. This accelerated conversion enhances the visibility of cash flow. In addition to our completed projects, we have as many as 24 residential projects on the anvil. With 27.47 million square feet of saleable area located in the key NCR cities of Faridabad, Gurgaon (and NOIDA) we have enough and more prospects in the near future. Our robust cash flow from current projects aids us in repaying loans and staying insulated in times of economic difficulty.
2. Quality of Land Reserves
Access to large land reserves of superior quality is an essential requirement for every real estate developer. The ownership of such land reserves is a key differentiator in the sector. One of our biggest advantages over our competitors is the location of our land reserves. As an established company in the NCR, we are well positioned for accelerated growth and development in the region. All our projects – complete, in progress and planned – are in close proximity to existing, or planned, social and physical infrastructure proposed by various State Governments.
3. Our Projects
Faridabad: BPTP Parklands brought Faridabad to the forefront of the NCR by awarding it the status of a premier city. An integrated township, Parklands gave Faridabad features like power back-up and sophisticated perimeter security, concepts that were unheard of in the city up until then. Today, the majority of our projects are in Faridabad which is why the city has become synonymous with BPTP. Faridabad enjoys superior connectivity and is at the centre of the NCR map. With new initiatives being undertaken by the state government to further integrate it with the capital, Faridabad is only set to grown further in the coming years and BPTP is ready to be the city's partner in sustained development. - Gurgaon: Millennium city Gurgaon has presented BPTP with numerous opportunities for development in both the commercial and residential sphere. BPTP Crest, our state of the art office complex, is an IT Park located on the National Highway 8, and houses our headquarters. Crest is a prominent feature of Gurgaon's cityscape and its location gives it excellent connectivity to Delhi. Freedom Park Life, our signature residential project in the city, is one of Gurgaon's most well connected, premium apartment communities and is home to many families. Park Prime, our under-development project, and all our other forthcoming projects in the city are in well-connected localities and in close proximity to existing infrastructure like schools, hospitals and retail centres. Amstoria, an exclusive township, is our signature residential project located in Sector 102, Gurgaon. Amstoria will introduce a whole new level to the concept of high end living to the city and will be Gurgaon's most premium address. Located in close proximity to the proposed diplomatic enclave in Dwarka, Amstoria will be the next Chanakyapuri. The township is located on the upcoming Northern Peripheral Road, which is slated to be the country's widest expressway, giving it excellent connectivity. Terminal 3 of the IGI Airport will be minutes away via the NPR and will award Amstoria unparalleled access to the NCR. Based on the contemporary, global concept of cluster living, Amstoria's residents will have unmatched access to wide, green spaces. The township offers residents affordable luxury where exclusivity is guaranteed in a pristine environment. - NOIDA: Our first imprint in NOIDA will be with Capital City, a futuristic business district catering to the needs of the global Indian professional. Designed by the celebrated Architectural firms Robert A.M. Stern & Associates and RSP, Capital City is a self-sustained, fully integrated urban centre. From state-of-the-art office spaces and luxurious residences to fully-equipped retail hubs and a magnificent five star hotel, Capital City promises to be an environment for seamless functioning. Space has been dedicated to a luxury five star hotel that will be the largest in the NCR. Onoffer at the hotel are superior quality rooms, serviced apartments, convention facilities and a plethora of cuisines at a variety of fine dining restaurants. Capital City promises to bring work and leisure together like never before. Accessible via the DND Flyway, NH 24, Greater Noida Expressway as well as two metro lines, there is no excuse good enough to keep the smart professional away from Capital City.
4. Response & Adaptability
In the current market scenario, it is essential for every company to be dynamic and adaptable. One of BPTP's key strengths is our efficient use of capital and the ease with which we respond to changing regulatory and economic environments. This ability, along with the experience of our management team and their knowledge of the NCR real estate market, helps us to continue achieving business growth despite difficult economic environments. In order to equip ourselves to deal with market trends we converted one of our high rise residential projects into low rise group housing. In October 2008, due to the global economic downturn and demand-supply dynamics of the local market, we deferred our SEZ development projects. This was done in order to reduce capital expenditure and the debt we would have otherwise taken on for the development of these projects. In January 2009, the Haryana Government permitted registration of independent floors built on residential plots. This amendment allowed us to realign our residential projects from plotted housing to independent floors. The resulting optimization of the built-up area of these units permitted us to offer a unique three bedroom product to our clients at reduced unit prices. In September the same year, we launched Park 81 in Faridabad – a new independent floors project that we had previously planned to develop as plotted housing. In March 2008, the UP Government conducted an auction for the acquisition of 94.1 acres of commercial plots in Sector 94. This area, located on the NOIDA-Greater NOIDA expressway, was available at an aggregate consideration of INR 49.6 billion. Subsequently, the NOIDA Authority restructured the scheme permitting developers, who had acquired land from the Authority, the option to agree to a modified payment plan. They also allowed the developers the option to forfeit a part of the paid amount as a penalty, in exchange for a smaller portion of the plot. We chose to purchase a smaller plot spread across 21.7 acres, in consideration for the INR 12.7 billion that we had already paid.
5. Consistency of Execution
We pride ourselves on our ability to identify, acquire and consolidate land parcels for our projects. It is a well-documented fact that BPTP was the first developer to correctly analyse the potential in developing real estate in Faridabad. We ventured into the Faridabad market well before our competitors and therefore acquire large land parcels for the development of our projects. This foresight of our project research team put us ahead of the game and awarded us with a great deal of flexibility while executing our plans. The acquisition of large parcels of contiguous land allows for the development of large scale projects like townships in multiple stages. This awards the developer the flexibility to modify later phases of the project and customize them to our customers' needs. Our focus will continue to be on real estate development while constantly augmenting partnerships with experts in architecture and construction. Access to the expertise of reputed firms and professionals supplements our knowledge base and adds value to our projects. We already outsource our construction activities – which are labour and capital intensive – in order to achieve higher efficiency. In addition to performing direct sales, our marketing team, in conjunction with a network of 575 independent brokers, drive sales for our numerous projects. This has helped us in creating a consolidated customer base. We market our projects through an amalgamation of sales and marketing strategies, tailored to the requirements of each individual development. Our strong relationships with leading banks and financial institutions allow us to offer prospective clients the best possible credit facilities.
6. Attracting Global Investors
For a young company like ours, it is a matter of immense pride that we have managed to attract investment from global players. These include affiliates of JP Morgan Chase & Co. group of companies, CPI and Merrill Lynch. These investments have been made in either BPTP directly or one or more of our subsidiaries. In August 2007, CPI invested INR 3,225 million in BPTP, while HVIHL, an affiliate of JP Morgan & Co. group of companies, invested INR 2,150 million in our company in July 2008. Meanwhile, in April 2008, CPI India has invested an aggregate amount of INR 3,990 million in three of our associates and one of our Subsidiaries which owns SEZ projects in Faridabad, Gurgaon and Greater NOIDA. We also own 51% in Vital Constructions Pvt. Ltd., our subsidiary, which has developed BPTP Crest, an IT Park housing our headquarters, which is located on NH 8. The remaining 49% stake in this subsidiary is owned by Merrill Lynch international, which invested INR 1,221.1 million in it in March 2007.
7. Experienced Leadership and Management
Mr. Kabul Chawla, Chairman & Managing Director of BPTP Ltd., is the founder of our company. A first generation entrepreneur, Mr. Chawla has over 16 years of experience in the sector. BPTP is his brainchild and a culmination of his desire to create a real estate company, which adheres to international standards and is committed to fulfilling the aspirations of India's prospective home owners. His vision and leadership has steered the company's direction and charted its growth. Mr. Chawla successfully identified Faridabad as an area of potential growth ahead of the market, and conceptualized BPTP Parklands, our integrated township in the city. Parklands brought with it unheralded concepts to the city such as peripheral security, power back-up and the gated community model. Other members of our senior management have extensive experience in various aspects of the real estate industry. Their professional careers have given them Other members of our senior management team have extensive experience in various aspects of the real estate development industry and/or their respective functions. We believe that the experience of our management team and its understanding of the real estate market in India have enabled us to grow and scale up our operations even though we only started operations in 2003.
1. FOCUS ON RESIDENTIAL AND COMMERCIAL ASSETS
We are continually trying to build cross-marketing partnerships with banks in order to better service our customer base. The provision of a wide array of financing options maximizes affordability of our residential units and simplifies the process of purchase for our clientele.
All our projects have been planned in close proximity to existing physical and social infrastructure in order to ensure ease of access to schools, hospitals, retail centres and other recreational avenues for our customers. Our commercial projects have been planned near existing and/or planned infrastructure like metros, expressways, airports, high growth corridors or Central Business Districts. We intend to focus on the development of more commercial and retail projects on our land parcels in NOIDA and Gurgaon. Although our intention is to develop both residential and commercial real estate, the residential segment provides us with a sustainable cash flow allowing us to maintain our pace of expansion during difficult economic times.
2. Sharp Focus on Delhi & the NCR
3. Financial Flexibility through Lower Leverage
4. Delighting our Customers
We have also implemented the usage of SAP business intelligence software to analyse our business and to ensure an improvement in accuracy for our future ventures. In fact, BPTP received an award for Best Engineering, Construction and Operations Sector Implementation – Midsize Enterprises, from SAP India. The award was presented to us for enhanced visibility of inventory, and efficient customer and document management processes for a rapidly changing real estate industry.
We are committed to providing our customers with a superior home buying experience by creating architectural and aesthetic variety within our projects. We ensure that our customers have several options when it comes to models, floor plans and exteriors.
5. Emphasis on Infrastructure & Connectivity
All our land reserves in Faridabad are located near developed urban communities, equipped with conveniences like shopping malls, recreational clubs, hotels and sports complexes, as well as necessities like schools and hospitals. Our integrated township in Faridabad – BPTP Parklands, is located near sectors 14 and 15, two of the most well developed sectors of the city. By virtue of its location, Parklands has ease of access to malls, schools, colleges, hospitals and commercial complexes. The township is situated within 2 kms of National Highway -2, which is being developed into a six to eight lane, access-controlled expressway, which will connect Faridabad to Delhi on one side, and to Agra on the other side. It is also close tp the proposed FNG expressway which will connect Faridabad, Noida and Ghaziabad.
In Gurgaon, our headquarters – BPTP Crest- is located on the NH-8, an eight-lane expressway which connects Gurgaon with the focal points of Delhi and Noida on one side, and is a direct route to Jaipur on the other. All our upcoming residential, commercial and IT park expansions in Gurgaon are in close proximity to the proposed 150 metre wide Northern Periphery Road (NPR). Once operational, this expressway will give Gurgaon unmatched connectivity to Dwarka, Delhi and the International Airport.
In NOIDA too, our commercial venture – Capital City – is located on the NOIDA-Greater NOIDA expressway and is very close to existing residential developments. It is our constant endeavour to ensure superior infrastructure to our clientele, no matter which of our projects they choose to call home. To this end we facilitate the development of infrastructure close to our projects. One such example is the development of a six-lane bridge over the Agra-Gurgaon canal in Faridabad which enabled ease of access to all of BPTP Parklands.