Abhay Kumar to Drive Brand Vision and Growth as BPTP’s CMO
02 May 2025
Gurugram 02 May 2025: BPTP Limited, one of India’s leading largest real estate development companies, is pleased to announce the appointment of Mr. Abhay Kumar as the Chief Marketing Officer (CMO).
Abhay Kumar is a seasoned leader with a distinguished career spanning consumer-centric industries including real estate, luxury retail, and fintech. An alumnus of the prestigious Indian Institute of Management (IIM) Lucknow, he brings a wealth of experience and strategic insight to his new role at BPTP.
Over the course of his career, Mr. Kumar has spearheaded marketing and digital transformation initiatives at globally respected organizations such as Johnson & Johnson, DAMAC Properties, GE Capital, and innovative disruptors like Hotstar and Blue Tokai. His profound expertise in consumer behavior, digital engagement, and brand building has consistently delivered strong business outcomes and enhanced customer experiences.
At BPTP, Mr. Kumar will lead the company’s overall marketing strategy, brand positioning, digital outreach, and customer engagement. His appointment marks a significant step in the company’s continued efforts to embed a consumer-first mindset and drive sustainable growth in a competitive real estate market.
Welcoming him to the leadership team, Vishal Singh, Chief Human Resource Officer, BPTP, said: “We are delighted to welcome Abhay Kumar to the BPTP leadership team. His rich and diverse experience across consumer-focused industries and a deep understanding of evolving market dynamics make him a valuable addition to our organization. At BPTP, we are committed to nurturing talent that can drive innovation, strengthen our brand, and deliver meaningful customer experiences. Abhay’s appointment reflects our focus on building a dynamic leadership team equipped to lead the company into its next phase of growth and transformation.“
Expressing his enthusiasm, Mr. Kumar shared: “I am excited to join BPTP at a pivotal time of opportunity and transformation. I look forward to contributing to the company’s growth journey by crafting innovative, customer-focused strategies that inspire trust and deliver excellence.”
Mr. Kumar’s appointment underscores BPTP’s commitment to innovation, excellence, and market leadership and strongly positions the organization for the future.
About BPTP:
BPTP is one of India’s leading largest real estate developers, known for its innovative and customer-centric approach to creating world-class residential and commercial spaces. With a strong presence in Delhi-NCR, the company has delivered 24,500 homes and numerous landmark projects that blend modern architecture, premium amenities, and sustainable living solutions. BPTP remains committed to excellence, transparency, and, shaping urban landscapes with projects that redefine contemporary living.
